The Folk Singer Awards were envisioned to honour this legacy while encouraging the first notes with the raw power of singers to embrace, preserve, and carry forward the Telugu folk tradition. By providing recognition and a platform, the awards nurture hidden talent and bring folk music to newer audiences who may otherwise be distanced from these cultural roots.
In essence, the Folk Singer Awards are more than accolades. They serve as a bridge between tradition and modernity, ensuring that the treasures of Telugu folk music are not only preserved but are also reimagined and kept alive by the vibrant voices of today's youth.
Encouraged to Showcase Talent - Offering them the confidence and visibility to pursue folk music passionately.
Connected to Tradition - Helping them rediscover and revive songs that embody Telugu customs, festivals, and rural life.
Supported for Growth - Providing opportunities to perform at cultural gatherings, media platforms, and state festivals.
Recognized as Cultural Ambassadors - Inspiring them to take Telugu folk music beyond borders, onto national and global stages.